Introduction to
Hospitality & Tourism
The Bachelor of Hospitality & Tourism program at Iqra University equips students with the knowledge and skills to excel in the dynamic and ever-evolving hospitality and tourism industry. This comprehensive program explores all aspects of hospitality management, from guest services and event planning to tourism development and marketing. Students will graduate prepared to pursue a rewarding career in this exciting and global field.
Learning Outcomes
- How perceptions, brand loyalty, and purchasing are created and influenced through marketing.
- Develop exceptional customer service skills to create memorable guest experiences.
- Master effective communication and interpersonal skills to manage diverse clientele.
- Apply business management principles to analyse and optimise hospitality and tourism operations.
- Develop innovative marketing and promotional strategies to attract and engage tourists.
- Gain expertise in event planning, budgeting, and execution for various hospitality settings.
- Understand sustainable tourism practices and their impact on the industry and environment.
- Develop leadership skills and the ability to work effectively within teams.
- Apply technology tools and software utilised in the hospitality and tourism industry.
Job Market
The Bachelor of Hospitality & Tourism opens doors to a wide range of exciting career opportunities across the globe. Graduates can pursue roles such as:
- Hotel Management (various positions)
- Resort Management
- Restaurant Management
- Event Planning Coordinator
- Tourism Development Specialist
- Travel Agency Specialist
- Airline Customer Service Representative
- Tour Operator
- Destination Marketing Specialist
- Hospitality Sales Representative
This degree also serves as a strong foundation for further education in specialised areas of hospitality management or tourism, such as hotel administration, destination management, or tourism marketing.
Curriculum
- Digital Marketing Fundamentals
- Customers Insights and SMM
- Marketing Campaigns
- Search Engine Optimization
Campuses Offering