Introduction to
Social Media Marketing
The Associate Degree in Social Media Marketing at Iqra University equips you with the skills and knowledge to thrive in the ever-evolving world of digital marketing. This program explores the strategic use of social media platforms to build brand awareness, engage audiences, and achieve marketing objectives.
Learning Outcomes
- Develop and implement effective social media marketing strategies across various platforms.
- Create engaging content (text, visual, and video) tailored to specific target audiences.
- Analyse social media data and metrics to measure campaign performance.
- Utilise social media advertising platforms for targeted reach and engagement.
- Understand social media best practices and stay current with industry trends.
Job Market
The Associate Degree in Social Media Marketing prepares you for exciting career opportunities in a rapidly growing field. Graduates can pursue roles such as:
- Social Media Specialist
- Content Marketing Specialist
- Community Manager
- Digital Marketing Assistant
- Social Media Analyst
This degree can also serve as a springboard for further education in digital marketing or related fields like communications or graphic design.
Curriculum
- Applications Of ICT
- Applications Of ICT Lab
- Functional English
- Fundamentals of Management
- Communication Skills
- Financial Accounting Principles
- Introduction To Mathematics
- Islamic Studies
- Pakistan Studies
- Fundamentals Of Retail Marketing
- Fundamentals Of Sales Management
- Fundamentals Of Service Marketing
- Introduction To Digital Marketing
- Introduction To Entrepreneurship
- Academic & Professional Writing
- Introduction To Psychology
- Civics And Community Engagement
- Fundamentals of Marketing
- Introduction To Statistics
- Micro Economics
- Natural Science Course**
- Natural Science Course** Lab
- Personal Development
- Philosophy And Critical Thinking
Campuses Offering