Our Purpose
To immerse students in the dynamic world of marketing, equipping them with practical knowledge and hands-on experience in branding, digital marketing, and market research. This club seeks to empower students to become proficient marketers who can create impactful campaigns and strategies, driving success for organizations and brands. By organizing workshops, campaigns, and collaborative projects with industry experts, the society fosters a learning environment where students can develop essential marketing skills, enhance their creativity, and gain real-world marketing experience.
Our Objectives
- Conduct marketing campaigns for campus events and initiatives.
- Arrange workshops and training sessions on digital marketing, branding, and market research.
- Create opportunities for members to work on real-world marketing projects with local businesses.
Society Events

Program Review for Effectiveness and Enhancement Training (PREE) – 15th November 2024
On November 15, 2024, the Program Review for Effectiveness and Enhancement (PREE) training session was organized by the Centre for Professional Learning and Excellence (CPLE) at Iqra University. Led by Muhammad Yousaf Jamil, Director of the Quality Enhancement Cell (QEC), the session focused on the implementation of the PSG-2023 Quality

Review of Institutional Performance & Enhancement Training (RIPE) – 24th October 2024
On October 24, 2024, the Quality Enhancement Cell (QEC) at Iqra University organized a pivotal training session titled “Review of

Global Horizons Await: IU Students Gear Up for Turkey Exchange 2025
Iqra University organised a Pre-departure Orientation Session for the Turkey Exchange Program 2025, an important step for six of our
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